Make More Money with Less Traffic: Why Pricing is Important When Choosing Niche Site Products

Hi friends!

Today I want to discuss pricing and why it’s important to keep affiliate product prices in mind when creating a niche website or joining an affiliate program.

The TL:DR; of it is that by promoting higher priced products, you’ll have to get less traffic and make less sales to make the same amount of affiliate income as you would with lower priced products.

This is illustrated really well in some Amazon affiliate reports I was looking at this morning. In the screenshots below, my sites are organized with the lowest earners at the top. The ordered revenue (right column) is how much $$ people spent on Amazon after clicking my links.


As you can see, one website that got only 6 clicks and resulted in 4 items ordered sold almost $100 of products.

In comparison, another site had to receive over 500 clicks and sell 17 items to sell just over $200.


With the first site, the average item price for this reporting period is $23. With the second site, the average item price ordered is $12.

This absolutely relates to the niches and the products being discussed, because the first site (which is currently receiving less traffic) definitely talks about more expensive products. This means that when I increase its traffic levels to the same as the second site, it will probably earn a lot more $ per visitor than the site that gets more traffic right now!

What this means is that if you’re researching niches and can’t narrow down what you want to promote or write about, price and potential commissions can be a helpful deciding factor. As always.. be moral and have the ultimate goal of helping your readers – don’t just push the most expensive product because it will earn you the most money.

Guerrilla Social Media Marketing – Leveraging Communities to Get Instant Income & More Traffic to Your Affiliate Websites

Hey friends! I want to make a quick post about guerrilla social media marketing using targeted communities, which is another traffic tactic I like to use for affiliate websites.

If I haven’t already covered it, the entire 3 step process in a very broad sense for making money online via an affiliate website is traffic > website > affiliate sales. So you get targeted traffic to your affiliate website, then they click on your affiliate links, buy the products, and you get commissions.

There are a lot of ways you can get traffic to your website. My favorites are SEO and Pinterest. SEO because people are actively looking for the information you’ve put together, and Pinterest because it’s a highly visually-focused, buyer-centric platform that results in easy affiliate income when a pin goes viral.

Today we’re not talking about either of those. I want to talk about a process for guerrilla social media marketing, in which you leverage targeted communities to get traffic to your sites. This can do 2 things –

  1. Directly get you affiliate sales, if the post you’re marketing is product-related
  2. Fill your retargeting audience buckets with targeted traffic, if the post you’re marketing is simply engagement-focused and you plan to retarget to the audience later.
  3. Fill your overall audience with followers, email subscribers, etc if your website is conversion optimized for those goals.

NOTE: This will actually take effort. It’s not a get-rich-quick scheme, and despite the name of “Passive Monies,” making money online actually does take work. So don’t be offended that the process you’ll read below will take some work on your part. 😉


  1. Identify communities that are targeted for your websites.If your affiliate website is well-planned, in an established money-spending niche that people are not embarassed about, there should be communities for it online. These can be Facebook groups, forums, subreddits on reddit, etc. This is where your target audience is hanging out online! (Protip: this type of research also directly applies to client marketing if it’s something you get into.)These communities should be easy to identify, because for any sort of significant niche site beyond a 3-pager, this should be a fundamental part of your initial research before you even build the site.
  2. Join the communities and become active in them.If this is a personal interest you have, you can join it as yourself. Begin commenting in the space and providing value un-related to your website so you don’t seem like a spammer.If this isn’t a personal interest you have, you can create a separate or anonymous profile or persona to engage with. On Facebook this is a little harder as you might have to make up a fake person, and this can be morally uncomfortable – so if that makes you feel iffy, then just stick with your personal profile. It’s my take that karma comes around to everyone so never do anything morally questionable either under your own name or a pseudonym – you don’t have to be a jerk to make money. The goal here is to help people and genuinely engage.
  3. Learn what the community likes, and create content that emulates it.Once you’re in the community for a bit, you’ll be able to see exactly what type of content they like. Once your website is set up, you can create content that is tailored exactly to their preferences! This isn’t even something you have to tell them. You can just create posts with them in mind. Whether it’s a product post (ie best boots for hiking!, best wallets for trading cryptocurrency!, etc) or engagement post (how to find the best hiking spots near you, how to pick the best cryptocurrency coins to invest in!), just keep them in mind while creating it and make sure the headline is something they would normally respond to.
  4. Pixel your content, and share it.Now that your community focused content is created, share it in the groups! If you don’t already have a FB pixel on your website, make sure you add it before you share the post. Whether it’s a product or engagement post, this will help you retarget your future content to the people who clicked on it and visited your site.Always make sure you’re following the group rules, or you’ll get kicked out. A lot of group admins do not like self promotion and strictly do not allow posts that don’t fit right within their topics, so make sure you keep that in mind when creating content.


  • This is a great strategy to kick off any new posts on your website, but it’s especially great if it’s aligned with an SEO strategy where you’re also trying to rank for a keyword with the post. Ideally, each post you make will have multiple potential avenues of income in terms of targeted traffic they can receive.
  • You can also create your own communities to share this type of content in. If your website is a long term website on a topic you’re passionate about, I recommend doing this. (Like this website and this post.. which I’ll share in our group 🙂 )


Here is direct proof that this works with an example from one of my websites.

This is a website that I’ve started only in the sense that the domain is registered, the website is live on WordPress, and it has like 2 affiliate posts on it (one being a post that followed the strategy above.) I’m letting this website age before putting a lot of focus on it, so it makes essentially no money, but decided to make a post following the process above.

It made $76 almost all in one shot from one post, and I expect this single post to bring in hundreds of dollars during 2018 when it begins to pick up SEO steam. Not bad for a couple of hours of work, which will continue to bring in money without me even looking at it.


Questions? Concerns? Need more info? Comment below and I’ll try to help!

How to Pick a Niche Site Topic: Questions to Find the Best Affiliate Niche for You

Hey guys,

I’ve been busy but hope to get more posts out to you soon – for now we have a quickie because as I was just about to work on a site, I realized my domain expired (d’oh, the downside of being a busy birdbrain) and thought…

I wanted to pass this domain and idea on to you, because it’s literally exactly what I would do (and literally exactly what I was about to work on), so you can skip the hard parts of choosing and researching a niche, finding a domain, and selecting your keyword groups.

Then I started to write this post, and realized it’s kindof too valuable of an idea to just give away, and honestly I’m too excited about it to just give it away, so I may be opening up mentorships instead.. but this whole thought process made me think about how difficult it can be for newbies to find a perfect topic, and what types of things you have to consider in the search space when choosing what topic to build your affiliate site around. 

Picking a solid niche/topic can be the hardest part of building a passive income site because there’s a lot of variables that you pick up over time with experience that are more easily learned through through hands-on actions rather than a course. Compared to other generic affiliate site activities, like setting up the site, posting content, etc, it takes a lot more mental analysis and research.

Most newcomers make the mistake of going for something too obvious or competitive, too self-indulgent, or too broad.

When you go for something too obvious, like weight loss, you’re setting yourself up for failure because it’s exactly what everyone else is targeting.

When you go for something too self-indulgent, like your favorite hobby or interest, you can become such a perfectionist that you get analysis paralysis instead of taking action. Sometimes the self-indulgent path works out for people, but most of the time it just gets in the way of getting work done.

Lastly, when you go too broad, it’s hard to get great results because the topical relevancy of your site is diluted. To be clear, broad sites can work for people, but usually a tightly defined site on a specific topic is a lot easier to find success with than a general affiliate site.

So I put together a quick, general checklist of questions I always consider when starting a new site.

Here’s my checklist to find the perfect affiliate niche site topic:

-How competitive is the topic? Is there room for you?
-At the same time, is there enough search volume that you’ll actually earn $$ once your site is getting in front of people?
-Are the products within this topic something that people often purchase online?
-When the products are purchased online, do they have a high enough price point to earn you decent commissions?
-Are there multiple sources for affiliate commissions in this space?
-Is this a topic you could build out in the future to broaden, without ruining the topical relevancy of your site? (Topical relevancy impacts your SEO because the more relevant a site is to itself as a whole, the higher it will rank naturally.)
-Is this a topic you could actually work on for a period of time without wanting to blow your brains out?
-Is there the opportunity to add other traffic sources (other than SEO) over time, like Pinterest or paid ads?
-Is this an evergreen, profitable topic or will it only be profitable at certain times of year?

I feel like this niche for the domain I let expire hits on all of these points really well – it has a nice profitability potential, people definitely buy the products online, it’s a hot market right now, there’s both social and search interest in it, and (personally) I think it’s really interesting.

You can find inspiration for great affiliate marketing niches anywhere. Once you start searching for them and thinking about everyday things in life in that manner, you’ll have ideas flooding your mind constantly, and at that point it will just come down to researching them, deciding which ones are profitable, and taking action. The one for the site that inspired this post is related to my full-time traveling lifestyle.

In the future I may go into more depth on the analysis side of the questions above, but it’s a great checklist to at least get started with if building a niche site is something you’re going to tackle.

Questions? Comment below or email me! And of course, make sure you join the email list and FB group so you don’t miss these updates.

What Type Of Biz Should You Start? A Roadmap to Help You Come Up with Online Business Ideas


One of the hardest parts of becoming a location-independent boss is deciding what type of digital business to start. Internet business ideas are all over the place.. but when you’re just getting started, how can you decide which online business idea to actually pursue? There are 3 steps to figuring this out:

  1. What’s business model(s) will you pursue?
  2. What’s your subject/topic?
  3. What is your starting gameplan to get traffic/clients/$$$$$$$?

First, a bit about me, and why you should even listen to me.

I’m a twenty-something year old full-time (mostly) traveler, who lives in an RV (….yes, on purpose.) I make 100% of my money online. Most of it is through a digital marketing agency, a little bit from freelance consulting, and pocket change from a myriad of half-finished passive income websites that I’ve set up over the years. I have a penchant for coming up with ideas and going all-in to get them started (can you say shiny object syndrome??) I have been in the digital marketing industry for over 8 years, focusing on SEO, and have helped businesses of all sizes increase their traffic & bottom lines – from household names that you’re almost guaranteed to have interacted with at some point, to blogs that started out small and became huge money makers, to local businesses of all kinds who just want to sell more services, to consultants and coaches and membership site owners. I used to be the VP of Operations at someone else’s agency after starting there as a social media manager. I have started viral news sites, owned an ecommerce store, and clients pay me a pretty penny for advice on marketing their own businesses online. Basically, I know online business from multiple angles. I quit college to do this stuff. I’m not a millionaire, but since I began working for myself in 2016, I’ve continued making enough money on the interwebz to fund my travels, and this year (now that I’m planning to slow down on the travel and amp up my business focus) I plan to make a lot more.


I have a bit of a mental framework when coming up with business ideas, or recommending ideas to others, which I’ll try to share here. I’ll go through that and then later we’ll discuss some business ideas that could spark some ideas within you, based on a few different scenarios.


First you have to consider 3 things (can you tell I dig lists?) —

  1. how fast do you need to start making $$,
  2. what do you have more of right now to invest: time or $$, and
  3. how involved do you want to be long term?

I recently covered the 4 foundational online business types that exist (in my opinion – there are thousands of variations) on my Instagram story. They all have different payoff amounts and speeds, and different upfront costs in terms of time and money. So let’s take a step back and review what WHAT THE HECK AN ONLINE BUSINESS EVEN IS, and what the basic online business models are.

And before we do that, let’s take two steps back and talk about what the heck a business is.

A business is where you exchange something of value in return for money. If there is no value or money being exchanged, there is no business. You can have a fancy logo, an office, and a business bank account… but if there is no money going in and out of that bank account, you don’t have one, no matter how much fun you’re having “playing business” with your business cards and fancy name. 😛

So an online business is where you exchange something of value in return for money…. over the internet. That’s literally it. Anything you can do over the internet can be an online business. And the internet has really opened up options for what you can do because there are multitudes of new softwares and specialties being born each day, that you can either learn and sell your services for, learn and sell your knowledges about, or learn and use those tools to sell other things like products.

So with that being said, the 4 basic online business models (again, in my opinion) are:

  1. Selling services/knowledge (ie personally doing an activity, consulting, or paying others to do the activity)
  2. Selling digital products (ie your mind)
  3. Selling physical products (ie ecommerce)
  4. Selling other people’s products, physical or digital (ie affiliate marketing)

Like I said before, they each have different levels of involvement, speeds of payoff, and upfront investments required in terms of time and money. Here’s a little matrix for you.


Business Type Short Term Involvement Long Term Involvement Payoff Speed Upfront Investment
Services/consulting High High to medium Fast Low
Information products Very high Very low Slow until launch Time-based
Physical products Medium Medium-Low Variable, Medium-high potential Variable (dropshipping vs inventory)
Affiliate marketing High Low-Medium Slow (typically) Time-based

So ask yourself:

How fast do you need to start making money online? 

This is an important one because the answer will completely drive which type of online business would suit you most.

The fastest way to make in income online is (drumroll) selling a service or product that you can provide with your brain + time.

I’ll be honest – trading your time for money long term is not the most freedom-centric way of running an online business. But it is the #1 fastest way to start earning an income digitally. The simplified process it to decide what product or service you’re offering, to who (product + market fit), get it in front of them, take their money, and provide the service.

This is exactly what I do with most of my business!

On the other hand, if you want to make an income more passively without giving your time directly to clients or customers, there are more flexible options as long as you have some time to spare before you start making that moolah’. Some options…

-Start an ecommerce store
-Start a blog that can earn affiliate income, product creation income, membership subscription income, etc
-Start a niche site that earns affiliate income through Pinterest traffic, SEO etc.

How much of an investment in time and finances can you dedicate to making this work?

Not willing to commit a lot of time? Then offering consulting services or manual work is probably not your best bet.

Not willing to commit a lot of money? Then you better choose an digital business model where bootstrapping is a possibility. This just means you need to eliminate anything with an upfront investment.

Most people have more of one than the other – time or money – so take that into consideration when choosing what exactly you can commit.

What do you want your business to look like long term?

If you want a laid back, hands off business long term, then a services based business is not your best bet. But that all relies on how important it is that you start making money now. There’s also nothing wrong with starting a service based business to get going, and then branching off into other things while hiring people to take care of the delivery aspect, or selling your service business altogether. So none of these options are life sentences.

Deciding what you need short term and what you want long term should help you settle on a business model to start.

Oh, and to be clear, you don’t have to settle on just one at a time, either. I do multiple. It just helps to have focus particularly at the start. 🙂

Onto the next part….


There are 2 important questions that will help you select your topic or niche to combine with your business model.

(Pssst, I’ll also be sharing very specific topic ideas on this blog – yet another reason to stay tuned – but keep reading below to come up with some of your own.)

A. WHAT ARE YOU/can you get GOOD AT, OR what are you INTERESTED IN?

This is important because you need to have at least a little bit of interest or skill in the area you’re going into. Both is ideal, but one or the other will do.

Why? Well, if you have the interest, you can find the people with the skills to hire and perform the actual grunt work.

If you have the skills or can gain the skills, you can get started with a digital business that makes you an income, and then transition down the line into another business or pivot into something you’re more interested in. Sometimes, although this isn’t the funnest avenue, this can be the most effective so long as you find a way to be passionate about being in business itself.. because there are times where having an interest in what you’re working on can hold you back due to perfection paralyzation.. but that’s a conversation for another day.

Even if you’re just doing affiliate marketing, you have to figure out how to be interested in the topic (even if you’re just interested in it because it’s a profitable topic, not because it’s one you’re passionate about.)

The jackpot is when you have both the interest and the skills surrounding a topic, meaning you can not only pull of the work or consulting or information-sharing required, but it actually gets you off, too.



You can’t just start a llama hat company, follow all the proper steps, and be sad that it didn’t work out.

You also can’t start a llama hat affiliate website to promote someone else’s llama hats, and then be sad that you’re not getting commissions because nobody wants llama hats.

You have to do the market research to see if people want llama hats.

Some questions to ask to figure this out:

-Is there search volume for this? (Do keyword research)
-Do competitors already exist in the space? (Yes = good sign and indicates market demand)
-Are other people advertising this? (Yes = there must be money in it)
-Are there Facebook groups, forums, Pinterest boards, etc dedicated to this? (Yes = same as above)

Finding the intersection of what you’re good at/interested in and what people will pay for and then injecting that into your business model is the ultimate way to form a business that serves you and lets you share your “superpowers” with the world.

3. Lastly, what is your starting gameplan to get traffic/clients/$$$$$$$?

This is going to have to be a post (or series) for another day because there are a lot of ways to skin a cat and they deserve more detail. 🙂 How do you get your product in front of your market?? Where do you find them? How do you sell them? Stay tuned and subscribe to the email list for this.


Make no doubt about it.. the most common conception about being a rat race rebel is that working online is easy, making money online is easy, anyone can do it, etc. That if you’re making an income online, you must have it easy. That’s not true. 

If anything… making money online is HARDER than getting and holding a regular job. You have to be organized, you have to hold yourself accountable, you are 100% responsible for your income, there will be hurdles and learning curves and roadblocks (even mental ones) that you will have to constantly overcome to get to the next level. But if you’re willing to be a lifelong student, keep at it with determination, and possess some interest in business, you can make it work.

Questions? Confusion? Ask away in the comments. I know this is a LOT of information to consider and go through but if you’re serious about making that internet money, it’s all stuff you have to work through eventually.

Welcome to Passive Monies! Learn About Me & The 3 Ways to MMO


Hey guys! Ooooh the first post here.. so exciting!

FIRST, housekeeping: I have created a Facebook group here to be able to answer questions in a way that helps more than one person at once. Please join up! 🙂

Onto the meat.

I’ve created a couple videos to get this site going and the main takeaways I want you to get from them are:

  1. There are a bunch of ways to make money online – They usually fall under 3 main types. Watch the video below to learn.
  2. Selling services that you fulfill is the quickest way to get started. Affiliate marketing (making a commission off of selling other people’s products) is the most passive.
  3. Making money online or “passive” income online is not easy (and passive is never 100% passive.. there’s no such thing as a free lunch) BUT
  4. It CAN be done if you’re determined, and
  5. You have to believe that you can do it and believe that you deserve to reap the rewards from whatever you decide to do in order to be successful.

FAIR WARNING: If you’re going to come on this journey I really want you to take this all seriously and mull it over.. I don’t have a specific goal for this site other than to genuinely help other people find success online, so some of you must be taking it seriously to achieve that! 🙂 I don’t have a plan right now for any products I’ll be selling you – if I provide recommendations for things I may use affiliate links (and will let you know), but I’m here first and foremost to help real people achieve financial and daily freedom through online income. At the core I believe time is our most valuable and limited resource in life and we shouldn’t all have to spend it in a cubicle. If there ends up being great interest in a certain process or method I may create a product around it, but it’s all based on what ya’ll want and need to know.. not on just making more $$.

I’ll be honest – it grosses me out a bit to be teaching anything related to MMO, but this really is the best contribution I can give to the world right now and I’m not going to sugarcoat it like others who are just here to mislead you do: even once it’s working it’s still a struggle. (Also, I already make money online without teaching it, so that has to count for something. :P) Regardless, it’s definitely not a push-button thing like other MMO bloggers make it seem.

Like you’ll see in the video, my main form of income is selling services, which means I have clients. Sometimes clients seem to land in your lap, other times you can be like oh sh*t sh*t sh*t… I need a new client! I experienced that side of the coin earlier this year and it’s not fun… but it’s still all worth it. It’s still better than soul-lessly clocking in for someone else to build their dream instead of your own.

You will fail. Failure means learning and you are that much closer to success.

You will struggle. Struggle means learning and you are that much closer to success.

I tried a bunch of projects while still at my regular job, and did all of them halfheartedly because I didn’t believe they’d *really* get me out of my job, and at the time I thought I wasn’t legally allowed to work on anything else while employed. I was scared of success because I thought leaving the company I was at, due to any success of my own, would literally get me sued. (Can you see why I might have a great distaste for traditional employment now more than ever? Bahah. Thankfully I worked it all out without burning any bridges but it was definitely a balancing act.)

The point is, it wasn’t until I quit my job and focused on doing shit I was actually good at and liked (aka was much more authentic) that things really fell together. So it’s important to be authentic by doing what you’re best at or what piques your interest the most when you learn about these things, and to be determined to make it work despite the failures.

With that being said.. on to the videos! Please watch these all the way through… we’ll get to the technical stuff later but I really want the new people on my list to understand the foundations of making money on the interwebz before jumping into a bunch of random stuff.



THE MINDSET (not optional)



Not affiliate links

Secrets of the Millionaire Mind

The Instant Millionaire

The 10X Rule

And finally, if you need to get your finances straightened out with debt etc first, The Total Money Makeover

In Conclusion…

Please comment below to tell me what you want to learn about most – selling services, blogging, affiliate websites, etc., and that will get us moving with some real info. 😉